CLASSIC HOLLYWOOD’S PROMOTION & MERCHANDISING
By Woolsey Ackerman
Once a film has gone through its’ conception, various script drafts, pre-production, filming and post production, it is time for what many film makers see as the real work—- promotion!
In the hey-day of the golden era of movies, each studio had a labor intensive, overly…
WHATEVER HAPPENED TO MGM?
by Woolsey Ackerman
A newly released book, THE MGM EFFECT, by Steven Bingen, tells us just what happened. One of the most recognizable of corporate logos is the MGM lion (as seen above). This is a story of that corporate history.
The Case Of Film Noir
The above image is a 1950 Vintage original 12 x 16” (30 x 40 cm.) Columbia Picture’s Campaign Book, 16 pp.
In A Lonely Place, Is classic film noir, now on the National Film Registry, about a screenwriter asked to adapt a trashy bestseller.
Judy Garland @ 100
A major moment of movie memorable as well as an important birthday for one very famous female vocalist happened this year. Judy Garland (born Frances Ethel Gumm on the 10th of June 1922) turned 100. In honor of her centennial birthday, celebrations have taken place across the United Sta…
Clarence Muse – America’s First Black Movie Star
Clarence Muse (October 14, 1889 – October 13, 1979) was an African American actor, screenwriter, director, singer, and composer. He was the first African American to appear in a starring role in a film, 1929’s Hearts in Dixie. He acted for 50 years and appeared in more than 150…
Lena Horne: African American Icon
In honor of Black History Month we celebrate the ”What Becomes A Legend Most” icon, Lena Horne. When Lena Horne was asked to become the image for Blackglama’s 1969 ad campaign poster (see above), she follows in the heels of such female icons as Marlene Dietrich and Joan Crawford; she was the first…