Movie Merchandising – He’s A Doll!
Motion picture studios left no stone unturned in their quest to market their movies. Therefore, movie merchandising, which reached its apex with films like STAR WARS, started with the dawn of film. Just like female stars, male stars were presented in doll form during the height of their popul…
CLASSIC HOLLYWOOD’S PROMOTION & MERCHANDISING
By Woolsey Ackerman
Once a film has gone through its’ conception, various script drafts, pre-production, filming and post production, it is time for what many film makers see as the real work—- promotion!
In the hey-day of the golden era of movies, each studio had a labor intensive, overly…